7 Tasks A Freelance Graphic Designer Can Get Done for You

 

You’re probably wondering what exactly freelance graphic designers can do for your brand. Maybe you have a vague idea in mind, but here are some additional duties that you can assign to a remote professional. Let’s clear things up and talk about 7 graphic design tasks that can be done by a freelancer.

1. Improving on your company’s visual identity

First things first, you can make a freelance graphic designer in charge of working on your company’s visual identity. This comprises of a bunch of elements such as logo, slogan, colors, fonts, stationery (letterheads, folders, business cards, envelopes) and many other visual elements that help customers and partners recognize your brand or organization and represents an essential part of the communication strategy.

Regardless of the size of your company, graphic designers are able to work their magic and polish an awesome logo, as well as a flawless corporate kit. This will help you pave the way for your business’ future success but also keep your business appeal fresh and up to date. If this is something you need, you can start here.

2. Product packaging design

When you need to dress up your products in some brand new, eye-catching outfits, a skilled graphic designer will create the perfect appearance to match and highlight your items’ identity, as well as attract customers. The freelancer will make your products stand out, turn them into the target audiences’ signpost to the category, and drive them off the shelves. Moreover, the specialist will have practicality in mind; so we’re not only talking about the label or wrap, but also about the actual shape, size, and functionality of the packaging. You can find a graphic designer to take this on here.

3. Designing marketing materials

From brochures and flyers to postcards and posters, freelance graphic designers are able to design your well-needed marketing materials. This process requires research, creativity, and knowledge. Having these professionally crafted, your company will make a great impact and deliver a positive customer service experience. So, whenever you need to advertise an upcoming event, market your organization at conferences or job fairs, inform the target audience about your company, have a marketing package for potential partners and investors, or simply attract more customers, all you have to do is hire a talented graphic designer.

4. Creating infographics

Whenever you need a catchy visual representation of some information or data, get in touch with a freelance graphic designer. Infographics are great for synthesizing key facts for the audience, they are extremely shareable via social media, and enhance your organization’s online visibility. Although there are several online tools for creating infographics, they are not always able to match your company’s needs. Therefore, the safest option is to find a graphic designer who has a minimal experience with this kind of materials. All you need to do is to let the person in charge know about the branding guidelines (so that the style approached maintains the consistency of the messages that have been previously shared), as well as providing them with clear information about the results you’re looking for. To tackle this type of graphic design project, click here.

5. Ebook design

There are graphic designers who specialize in crafting your manuscript and can craft it into a finished ebook. For this task, you have to find someone with awesome digital design and typography skills, who understands e-readers and has a strong grasp of traditional book layout principles. (Click here to get started). These professionals will also help you if you plan to add some advanced formatting features as well as rich media (for example video and audio) to your ebook.

6. Book cover design

If you want outstanding book covers for your publications, a highly creative and innovative designer will be a perfect fit for this job. Besides the cover, designers can also work on the interior of the books. These individuals usually have a mastery of skills with Photoshop, Illustrator, Adobe Creative Suite, and InDesign – which is exactly what they need for achieving stellar results. Plus, their thorough understanding of design principles, composition, layout, and color are excellent for the great outcomes you’re looking for. If you’re looking to get your book cover designed, you can start here.

7. Designing e-mail newsletter

Graphic designers are able to craft visually appealing e-mails that get straight to the point and help you make the most of the brief chance you have with your target audience. A nicely created newsletter is essential for converting leads into customers, maintain engagement, and build long-term customer relationships. Think about it: people check their inbox every single day and they’re flooded with a bunch of promotional e-mails. You want yours to stand out, don’t you? Well, a beautiful design will not only please your audience’s eyes but will also make the text easier to read, call to actions easier to click, and people to stay away from that unsubscribe button.

It’s amazing how many tasks a freelance graphic designer can get done for you! Not to mention that everything happens remotely. Just make sure that you provide clear instructions and information about your project and expectations. To hire a freelance graphic designer to take on your project, click here.

The Pursuit of Happiness

In 1943, the noted behavioral psychologist Abraham Maslow released a paper in Psychological Review detailing the things which everyone needs in life to achieve happiness and fulfillment. This framework is known as Maslow’s Hierarchy of Needs.

According to Maslow, there are 5 levels of need. Each individual requires certain basic needs like food and clothing to be met before they can begin to focus on the next rung in the hierarchy, safety. Once an individual has achieved some level of safety and security he can begin to spend more time focusing on less tangible needs like social acceptance and the need for love. Those who succeed in fulfilling their social and emotional needs will in turn strive to fulfill the need for self-esteem or respect in their chosen career or life path. Only after the fulfillment of each of these needs will the individual be in the position to reach for the ultimate human need, self-actualization.

While the levels of need near the bottom of the pyramid may be interchangeable at times (as evidenced by anyone who’s ever thrown caution to the wind and jeopardized their own safety in a bid for acceptance), each of these needs must be met before a person can aspire to self-actualization.

What is self-actualization? One who is self-actualized has discovered her/his purpose in society and the world and follows that path without fear or regret. A person who is self-actualized has a bird’s eye view of the world’s events and the events in her/his own life and understands their place and significance within the bigger picture. A person who is self-actualized accepts constructive criticism with grace and curiosity as opposed to fear and defensiveness. Those who have attained self-actualization exude confidence and calm. They also understand that failure doesn’t exist; each perceived failure is an opportunity to learn, as well as a potentially important chapter in a grand story. To the complete human, the world isn’t a scary place at all. Every day is an adventure full of things to learn and solutions to uncover. Put simply, one who is self-actualized has achieved HAPPINESS.

If you’re happy and you know it, slow down bullets!

If you’re reading this on a computer screen from the comfort of your living room, chances are your physiological needs and need for safety are being met to a practical extent. For our purposes, we’ll assume that your social needs are being met as well. You have a place to live, you have ample food and clothing, and you have close friends and family who love you and would love to see you succeed. You have all of these things, yet… something is missing.

Perhaps there’s a dream sleeping inside of you that you’ve neglected for too long. Why has it been neglected?  Maybe you have a “good job.” Maybe pursuing your passion in earnest would mean relocating to a different city, but you’re loathe to move. Why chase an impractical dream now that you have so much to lose? Well, the short answer is: your life-long happiness depends on it.

The poet Langston Hughes explored this dilemma to great effect when he asked, “What happens to a dream deferred?” In the poem, Hughes illustrates perfectly the urgency and the need for us to do everything in our power to make our dreams reality. A dream deferred is akin to a cancer of the soul, destined to shrivel up or explode chaotically with the desire to be. Dreams that emerge from confinement in this way are gnarled and twisted and often bear little resemblance to the bright dreams of youth. These dreams turned nightmares emerge ugly, angry and full of resentment.

Very much like this gentleman…

So, there is a clear connection between the pursuit of one’s dream and the pursuit of happiness. Some might even say they are identical. It is telling that in one of our nation’s bedrock documents, The Declaration of Independence, an implicit distinction is made between “happiness” and “the pursuit of happiness.” Should we be striving for a stagnant, impotent happiness or a happiness that is constantly shifting and changing, evolving, and discovering new things about itself?  We need a happiness that is alive and growing, the antithesis of stagnation. In this light, happiness is not an end in and of itself but rather a life-long journey to be entered upon joyously, without fear. And what better road to travel down in this timeless pursuit than the road that only your dreams can plow? Our dreams are not secret diadems glistening far off in the future. They are vehicles that exist here and now, just waiting for us to drive them off into the never-ending horizon of self-actualization.

Sounds easy, right?

The truth is, following your dream is never easy. Many people seem to think that happiness and hard work are mutually exclusive. In fact, the opposite is true. Your dream will sit and gather dust and rust until the moment you get back behind the wheel and drive it into the future; but whenever that moment arrives, it will be a joyous one.

Whether you want to renovate the home of your dreams, open a record store, or make a movie, the first step to making your big dream a reality is the realization that you will probably need help. The beautiful thing is that there are talented and highly-skilled people all around you who are traveling on their own path to self-actualization. They are production designers, programmers, hair stylists, personal assistants, and writers, all looking for the opportunity to realize their dreams, and in the process, help to realize yours. Giggrabbers is a free, interactive online platform that helps bring your dreams to a reality. You tell the platform what you need, along with a budget that works for you, find and hire the right people you need to get things moving, and pay them securely all on one user-friendly platform. It’s the only platform that provides this much creative space under one roof, specifically with the success of your dream in mind. We can’t let our big ideas whither on the vine. No, we owe it to our family, ourselves, and the world to make them a reality.

Join Giggrabbers today to take one step closer to self-actualization or to help someone else get there. It’s free.

By Michael Koene