How to Market Yourself as a Freelancer

Marketing yourself is paramount for freelancers, as it’s certainly going to differentiate you from all the other independent contractors out there. And one of the most frequently asked questions among freelancers is ‘how can I successfully promote myself and attract clients?’ Well, with no further ado, here are some smart ways to get more eyes to your freelance business.

1. Use an e-mail signature

Simple as that and extremely efficient. As a freelancer, you’re going to be sending plenty of e-mails to prospects, other freelancers, and so on. So why not make the most out of this? Create a simple signature with your name, the services you offer, and your contact details. I’d also recommend adding a professional picture. Furthermore, if you have a website or a portfolio page, insert the link to your signature, so that people can get to know you better.

2. Share your portfolio online

Another great way to market yourself is to house your portfolio in a lot of different places. The online world is huge and there are many places where you can promote your work and services. Create a great portfolio with your best samples and add it to your website, to your LinkedIn profile, and any other freelance platforms you’ve joined.

3. Build a website

This doesn’t need to be anything complicated. Begin with getting a domain and a hosting service. Oh, and you don’t need any web designing skills, either (unless, of course, you’re a freelance web designer). Platforms like WordPress and Wix have a plethora of ready-to-use templates you can choose from. Therefore, opt for the one that best suits your business and list all the information you want your prospects to check out. Key sections to add to your website include the ‘About’, ‘Portfolio’, ‘Hire Me’ and ‘Contact’ pages. If you set up your website the right way, rest assured that work will start coming to you in a timely manner.

4. Embrace networking

Networking is, in fact, a way of expanding your circle of acquaintances. The main goal is to make yourself known by as many people as possible and eventually land a gig or get recommended when someone asks “Do you know a good freelance copywriter/ designer/developer?” There are multiple networking opportunities: from local business events and informal meetups to public speaking gatherings and job fairs, the list is endless. However, keep in mind that you shouldn’t be pushy when talking about your freelance business. Start with a laid-back conversation and let things flow as natural as possible towards your freelancing career.

5. Join freelancing platforms

Freelancing marketplaces like Fiverr, Upwork, Giggrabbers and Toptal are awesome for marketing your services and landing new freelance jobs. Set up an account, write about your experience, past projects, skills, and qualifications. You can even include details about your education, courses you’ve taken, and conferences you’ve attended. Most platforms allow you to attach a resume and a portfolio and that’s a great way of having everything in one place. After you feel confident with your profile, browse for gigs and apply to the ones that seem like a good fit. Once you get your first assignments done, you’ll gain popularity, receive reviews, and potential clients will start inviting you to interview for remote jobs.

6. Use social media

Social media networks allow you to let everyone know that you’re a freelancer. Whether we’re talking about Facebook, Twitter, or Instagram, don’t forget to mention your business in your description. Moreover, you can create dedicated branded pages that focus solely on your freelance services and maybe run some sponsored ads. LinkedIn is one of the key networks to be on, as it’s main aim is to connect professionals. You can easily get discovered by recruiters and get in touch with companies that are searching for independent contractors. Plus, you can join groups where like-minded freelancers exchange ideas and share opportunities.

7. Seek out client referrals

Once you’ve done a wonderful job for a client, don’t be ashamed to ask for referrals. If they’re happy with your work, they’ll be willing to recommend you to their business partners and acquaintances who are searching for a reliable freelancer.

All in all, keep in mind that you don’t need to pitch 24/7, hustle, or struggle in order to market your services. These simple, yet effective tips will help you grow your freelance business and get more clients in a jiffy. Break a leg!

 

7 Key Tips to Get Market Feedback about Your Business Idea

So you’ve got your business idea, now the important thing is to get honest feedback to be sure your assumption is worth following through.

This step is crucial – an assumption about what the market needs or wants is great, but if it isn’t embraced by your target customer you’ll end up spending time, effort, and money unnecessarily.

Here are our 7 effective tips on how to get feedback from your target market.

 

 

1. Define your Target Market

This step almost seems so obvious that it doesn’t need to be stated, but defining your target market is perhaps the single most important step.

If you’re asking the wrong people about your idea, you’re going to get inaccurate feedback. This feedback will incorrectly alter your perception of your idea which may lead you down the wrong path. It’s just as bad not following a great idea through as it is following a bad idea through which won’t sell.

Objectively define your target market. Who will benefit most from your product? Do they have a likely age range? A particular area they live or work in?

Honestly answering these questions will allow you to tailor your approach, maximizing your chances of reaching the right people and getting the right feedback. Plus, you’ll save a ton of time by not getting having conversations with the wrong set of people.

 

2. Get Over The Idea That You Shouldn’t Tell People Your Idea for Fear of Them ‘Stealing it’

 Working with entrepreneurs (and being one myself), this is a phrase I have heard more times than I can count.

‘My idea is amazing, but I don’t want to tell other people because they might steal it.’

The only time anyone would actually put the effort into copying your idea is only if you make a huge success out of it, at which point it wouldn’t matter anyway because you would already be successful. And from the looks of it, the copycat never really wins.

The simple fact is, if you have a great idea, the best thing you can do is share your idea with everyone you can.

Now don’t get me wrong, in the last tip we’ve said that you should strictly define your target market, but there’s no harm in telling people who are not part of your target market because they may know other people who’d benefit from what you have to offer.

The trick is not to put nearly as much emphasis on opinions from people who are not from your target market; they won’t directly know the benefits/drawbacks of your idea because they won’t be thinking as potential customers.

3. Ask Your Potential Customers Face-to-Face

Physically asking your potential customers for feedback is hugely valuable. Asking specific questions and having conversations face-to-face can bring you highly valuable information that no other form of feedback can.

Face to face we’re much better able to read facial expressions and body language, getting a feel for what someone really thinks. Maybe they’ll be animated and enthusiastic, maybe they’ll be a bit more held-back, or maybe they’ll want more information and turn into one of your first customers.

The drawback of this method is something called ‘demand characteristics’ – that people may tell you what you want to hear. By and large though, these people are few and far-between. To alleviate thiss, remember to ask open-ended questions as much as possible.

4. Ask People Already in the Industry

If you can find anyone already in the industry your idea is based in, you can gain massively valuable feedback because it comes from a place of knowledge and practical experience. Imagine talking to Tiger about golf club comfortability. Imagine the value of the feedback you’d get from him.

This type of feedback is unique, the type your potential customers won’t be able to directly give you. One of the dangers, though, is in making sure not to ask someone who is a potential competitor. If they are, then of course their advice will be biased to their own interests.

If you manage to find someone objective however, their feedback will be as honest as it comes, because they’ll have nothing to lose in offering their advice.

 

5. Survey Your Target Market Online

Creating your own online survey is hugelyeasy these days. Using google surveys or the plethora of survey websites makes it so simple to get feedback on anything at all.

Online surveying can bring you huge feedback. If you go out for a day and speak to people face-to-face, you may be able to speak to 40-50 max. Because people can fill surveys in simultaneously, you have the opportunity to get massive amounts of data/feedback from relatively little effort.

The trick with this method is to ask the right questions and get your survey in front of the right people. Keep your questions short and concise, people don’t want to spend too much time on things they don’t get much out of.

Ask 2/3 questions at the beginning to define whether the person is a potential customer, then ask the most important questions to whether your idea will be well received. Keep it short, sweet and to the point.

 

 

6. Use Social Media Channels

Everyone is on social media these days. Putting surveys or questions on blast using multiple social media channels has the potential to bring you all the honest feedback you could ever need.

Facebook, LinkedIn and others offer specific targeting to get content in front of exactly who you want. Facebook charges relatively little to allow you to choose the age-range, location, gender plus other factors of who you’d like to target.

In this way you could share a survey or create content (like an article, blog post, video etc) with valuable content which then asks for feedback.

The great thing about online feedback is that people are more honest than in real life. Because it’s online, there isn’t much consequence on comments so generally people are far more willing to say what they really think.

This type of feedback can be invaluable and will help you make an informed decision on your idea.

7. Offer Something in Return for Feedback

 

Okay, maybe not that much…but we’re all busy these days and as a general rule people won’t be inclined to do something if they won’t get much out of it.

The way to get around this is to offer something small in exchange for someone’s feedback or opinion.

The trick is to give something which would be massively valuable to your target market, and less so to everyone else. Here’s where you’ll have to get creative; what would your target market really benefit from, but which won’t cost you a lot?

The best answer for this is specific information. You have your target market – think about what information they would benefit from and offer that in exchange for their honest feedback. Perhaps an article or a very short free e-book which you would then give them on receiving their feedback.

This will entice your potential customers to communicate and connect with you and because it’s online, they’re more likely to be honest. This also has the added bonus of catching their email addresses so you can stay connected with them for future.

 

Who are we?

A bunch of super cool tech junkies. Try out our innovative biz dev platform here and let us know what you think.

 

7 Emergency Ideas Startup Entrepreneurs Should Adapt Now

Several startup entrepreneurs have great ideas in mind but fail to turn them into successful businesses because of some common and avoidable mistakes known to the startup world. Were they avoided, these entrepreneurs might have been another set of names among celebrity founders like Mark Zuckerburg and Evan Spiegel. So, what has WhatsApp, Facebook, Snapchat, Uber and AirBnb (to name a few companies) done that other businesses failed to do? And what are some of the mistakes that most of them avoided to procure success? Let’s take a look below.

1. Conduct Feasibility Studies

Startup businesses usually start with an idea fueled by a deep intrinsic motivation to make it a reality. While that’s great, founders often assume their business ideas will work without adequately researching their respective industry and market. There’s a reason you’ll see this mentioned as a commonly made mistake in several entrepreneurial and startup articles – and thankfully so. Studying the industry and the market you plan to enter will provide invaluable insight and information necessary for success. Questions like “Will my business work for all age groups or will it just work for millennials?” are crucial to consider, research, and answer before doing anything else, even so much as designing a logo (no pun intended). Answering these questions can also help founders assess whether their current savings is enough or whether funding sources like angel investors, venture firms, or crowdfunding services are needed in the short term. Entrepreneurs who know their market and industry and can determine how their business fits in, will be rewarded nicely.

2. Develop a Business Plan 

Since the dawn of time, a promise by word of mouth is less valuable than the tangible. In this case, your business plan is the tangible word and foundation to your idea. An idea remains nothing but an idea until it has been carefully outlined and translated into planned out thoughts and action. Ask Napoleon Hill. There are no countries without borders and there is no business without a business plan. Business plans help in several ways and here are a few things to consider when developing yours:

• It should clearly state what problem your business is addressing.
• It should clearly describe how your business will address the problem.
• It should clearly explain how you plan to create a sustainable (and profitable depending on your business) company.

Successful founders avoid being naive and thinking their idea is quick and easy to execute. Rather, they are diligent and execute a critical thinking process every step of the way. Successful founders write down ideas and organize their thoughts to achieve better results.

3. Create an Online Presence

It’s 2016 in the 21st century. Successful entrepreneurs use the online world to build momentum. A commonly asked question to business owners is, “Do you have a website?” or “Is there an app?” Companies without an online presence risk being seen as unprofessional, strange, and non-friendly to the consumer. Successful startups take advantage of social media platforms to reach their audience, adapt extensive engagement strategies such as email marketing, and attempt to increase organic engagement. These strategies should help produce better results and positive earnings at the end of the fiscal year. Most successful companies have a modern and user-friendly website that’s also mobile friendly. If you can afford to, consider investing in a mobile app for all common devices. Find bloggers in your industry or niche to write about your product, submit press releases, and utilize Google Analytics to monitor various online metrics.

4. Build a Strong Team

Relationships are key to successful startups despite many of the stories we’ve seen where business partners go after each other in court. People tend to ignore the fact that those “fall-outs” usually happened after the company grew. Focus on building a strong team of diverse individuals with different skills and strengths. They’ll have their weaknesses (as much as you do) and might not necessarily be passionate about your business (which is fine). Settle personal differences early on and build a coercive front. As the saying goes, “It’s not personal. It’s business.”

5. Share Equity

There’s always a global economic crisis (check the news) and one thing that individuals wouldn’t mind opting for is ownership, especially in a successful or promising company. Sharing out equity to potential partners has its benefits when relationships and commitments are clearly defined. Owning equity in a company changes one’s relationship from associate/employee to “part owner”, thereby increasing that individual’s stake in the business. There’s now a greater sense of responsibility towards the startup and stronger desire for the company to succeed. Handing out equity is a nice way to keep your startup running, so avoid a take-it-all approach and share some of the pie.

6. Be Smart and Financially Conservative

Fundraising can be a pain but when it goes well, you’ll be able to bring all the prospects of your startup to life; however, be smart and conservative with your finances. Avoid buying expensive services early on. Failing to do so might thwart the progress of your startup and certainly avoidable with the range of online resources available. Always remain keen on your objectives and try to cut costs and save time by outsourcing tasks and connecting with multi-talented individuals who can effectively take on one or two roles. Outsource through platforms like Giggrabbers to save money while bringing your startup to life.

7. Determination

Many well-established companies have been praised and dressed with a number of awards for their innovations and success, but people often ignore the challenges that stood as temporary roadblocks along the way. Startups are made to make or break and it takes extreme determination and discipline to obtain the former. Everyone won’t say yes to you the first time around and all your strategies and plans won’t work out the way you want it; but be determined and resilient. Friends and colleagues might say, “Hey, your product is great!” but never buy it, and your response to that and similar challenges will determine your success. Dr. Charles Stanley once said, “Disappointments are inevitable but discouragement is a choice.” You have the power to stop or be determined enough to startup your company even when the engine fails to start.

Adapt and/or maintain these tips while avoiding the mistakes outlined above and you’ll be well on your way to building a successful startup.

Just Begin, and Nothing is Impossible

You’ve probably heard them all: “Boldly ventured is half won.” “Well begun is half done,” and a common one, “He who has begun, has half done.” —Horace’s. These are proverbs about the importance of taking action or pursuing your calling now, sayings that were probably mouthed by your past professors in the battle against procrastination. And they’re all true—whether you are bogged down by mundane paperwork in a cubicle, or by a hesitance towards your lofty dreams, action is the only way forward.

Millions of people conjecture and analyze, but how many people put their thoughts into concrete action? Everyday, you probably witness this phenomenon: people thinking vs people doing. Perhaps, you can categorize your friends or family into one or the other. The truth is, the doer often intrigues and excites.

Remember Steve Jobs?

This is because we are judged by what we accomplish, not by what we plan to accomplish, or would like to accomplish. The moments in which we ponder or articulate ideas are typically moments of dreamy eyes and attentive ears – cheap moments. Conversely, simply starting or acting on whatever it is we want to do is high-priced and traditionally difficult, not just on a personal and local level, but also on a global, historical level.

For instance, the space exploration community is enthused at the prospect of life on Mars.  Experts and media speculators alike predict that by the year 2020, humans will begin to set up a base on the planet. Yet, how much of this talk will actually result in concrete action?  What nation, what organization, what individual will take the necessary steps towards legitimately colonizing Mars, rather than merely analyzing how it can be done?

A mission as such takes years and years of planning, to be sure. However, NASA or a competing organization could very well choose to today take that first crucial step towards a successful mission; perhaps it already has.

Hopefully, because this will need a lot of work…

The great news for you is, by adhering to a strict philosophy of beginning your project, or taking the first step towards your lofty aspirations, you can literally achieve anything. With this attitude and initiative, what appeared to be impossible will soon appear very much possible.

Speaking of space travel, who would have assumed in the first half of the 20^th century (and for all time before) that man would set foot on the moon? Buzz Aldrin and Neil Armstrong symbolically and literally took that first step, a step that represented, for the men themselves, a culmination of a career.

Undoubtedly, somewhere along their journey, Aldrin and Armstrong each took their own “first step” towards becoming world-class astronauts. This process involved initial research, networking, schooling, intense study, concentrated training and lifestyle adjustment and, of course, eventual experience with NASA.

Whatever your dreams are, you can begin to pursue those dreams today by boldly taking that first step. But courage is not the only ingredient here; intelligence and awareness are important. You need to know which organizations or individuals to contact and how to contact them; you need to know which skills to acquire and how to acquire them; you need to assemble a plan for all of this, as well as a budget that will be useful in reaching your goal. Fortunately, you don’t have to do this alone because in the modern digital age, help is always available.

We call them Giggrabbers

Giggrabbers was founded on this premise: that skilled and talented people who can help make your dreams a reality should be readily available. Giggrabbers is an interactive project and gig space that allows users to introduce their ideas or projects and hire individuals that can help achieve them.

You can create your own “dream team” for your own mission to Mars (or to anywhere else) and you can compensate your team members safely and securely through Giggrabbers’ platform. You will also have easy communication with your team through Giggrabbers’ exclusive “gig room” along with payment tools to safely reward your new partners.

If you are on the fence about moving forward with this type of format to achieve your project’s goals or accomplish your dreams, be careful not to give up before taking that first step! Just begin, and nothing is impossible.

 

By Colin Keane

 

 

In the New Year

Happy New Year!

Our new year celebrations commemorate a specific physical occurrence. Namely, the planet Earth has returned to the same spot, relative to the sun, where it was 365 days ago. For a lot of us, our lives seem to have taken a parallel course. It’s been 365 days, and we’re still stuck in the same place. But we needed those days.

Last year, we made resolutions and didn’t keep them. We promised ourselves that we would quit McDonald’s and smoking. We said we’d drink less, but we knew that was a lie. Some of us resolved to be nicer, and on some days we were. We felt like queens and kings for a few seconds, raining down grace on our loyal subjects, until the day someone let you hold the door for them and didn’t say thank you and all that grace went right out the window. And that was on January 18th.

Some of us were supposed to get more exercise, cut down on video games, work less, and save more money. A few of us swore up and down that we would say “no”, more. Some of us should have said “yes”, more. We resolved to be happy. We resolved to be more eloquent and more independent. We resolved to have a bit more resolve. Be more industrious, gregarious, more present, more punctual, more spontaneous, and to walk more.

We were going to practice guitar, bass, piano, drums, violin, trumpet, sitar, and bagpipes more this year. Our credit card/student loan/borrowed time would have been paid down this year, but we splurged one day in April and never looked back. There’s a day marked on your calendar, the day you were to audition for a role in your community theater’s production of Li’l Shop of Horrors, but that day came and went without you noticing, and actually, you stopped turning the pages on the calendar back in June.

We were going to chase our dreams. But our day jobs got in the way. Or we couldn’t manage to juggle family time and our passion. Or we were too tired. Or it occurred to us that we might be too old.

Last year was to be the year that we started our catering business, our event planning service, or started production on the script that’s been steadily gathering dust on top of the bookshelf.

Writing an amazing script wasn’t enough, it turned out. You needed to find a great cast and crew who can work on a shoestring budget. You needed someone who knows the ins and outs of shooting in New York City. You needed an amazing cinematographer and an editor, and eventually, someone to market it. And in the face of all the things you needed and didn’t have, you gave up.

But last year wasn’t a failure. We needed those days. The days when we wondered what we were doing with our lives. The days we felt regret and beat ourselves up for never doing the thing we wanted to do more than anything else. The memories of those days can be transmuted into one of two things: the snacks at an existential pity party or the karmic fuel you need to make your dream a reality, THIS YEAR.

Giggrabbers is an interactive gig and project management portal. It allows users to present their idea, hire the people that will make their big dream a reality, and transfer money, safely and securely. People who have a vision to share with the world no longer have to let their dream languish, while they search high and low for missing puzzle pieces; now the pieces are at your fingertips. And Giggrabbers is the only platform that provides a “gig room”, a convenient way to stay in contact with your Dream Team.

Giggrabbers was built specifically with the success of your life-changing undertaking in mind, and it’s FREE.

The future is now. We have the fuel that we need to push through the difficult and rewarding days ahead, and in Giggrabbers, an invaluable tool that will help us to make this year the year that our dreams came true. Don’t put off for another year, the dream that you could live today. Charge Giggrabbers with what you want, now.

 

By Michael Koene

 

 

The Pursuit of Happiness

In 1943, the noted behavioral psychologist Abraham Maslow released a paper in Psychological Review detailing the things which everyone needs in life to achieve happiness and fulfillment. This framework is known as Maslow’s Hierarchy of Needs.

According to Maslow, there are 5 levels of need. Each individual requires certain basic needs like food and clothing to be met before they can begin to focus on the next rung in the hierarchy, safety. Once an individual has achieved some level of safety and security he can begin to spend more time focusing on less tangible needs like social acceptance and the need for love. Those who succeed in fulfilling their social and emotional needs will in turn strive to fulfill the need for self-esteem or respect in their chosen career or life path. Only after the fulfillment of each of these needs will the individual be in the position to reach for the ultimate human need, self-actualization.

While the levels of need near the bottom of the pyramid may be interchangeable at times (as evidenced by anyone who’s ever thrown caution to the wind and jeopardized their own safety in a bid for acceptance), each of these needs must be met before a person can aspire to self-actualization.

What is self-actualization? One who is self-actualized has discovered her/his purpose in society and the world and follows that path without fear or regret. A person who is self-actualized has a bird’s eye view of the world’s events and the events in her/his own life and understands their place and significance within the bigger picture. A person who is self-actualized accepts constructive criticism with grace and curiosity as opposed to fear and defensiveness. Those who have attained self-actualization exude confidence and calm. They also understand that failure doesn’t exist; each perceived failure is an opportunity to learn, as well as a potentially important chapter in a grand story. To the complete human, the world isn’t a scary place at all. Every day is an adventure full of things to learn and solutions to uncover. Put simply, one who is self-actualized has achieved HAPPINESS.

If you’re happy and you know it, slow down bullets!

If you’re reading this on a computer screen from the comfort of your living room, chances are your physiological needs and need for safety are being met to a practical extent. For our purposes, we’ll assume that your social needs are being met as well. You have a place to live, you have ample food and clothing, and you have close friends and family who love you and would love to see you succeed. You have all of these things, yet… something is missing.

Perhaps there’s a dream sleeping inside of you that you’ve neglected for too long. Why has it been neglected?  Maybe you have a “good job.” Maybe pursuing your passion in earnest would mean relocating to a different city, but you’re loathe to move. Why chase an impractical dream now that you have so much to lose? Well, the short answer is: your life-long happiness depends on it.

The poet Langston Hughes explored this dilemma to great effect when he asked, “What happens to a dream deferred?” In the poem, Hughes illustrates perfectly the urgency and the need for us to do everything in our power to make our dreams reality. A dream deferred is akin to a cancer of the soul, destined to shrivel up or explode chaotically with the desire to be. Dreams that emerge from confinement in this way are gnarled and twisted and often bear little resemblance to the bright dreams of youth. These dreams turned nightmares emerge ugly, angry and full of resentment.

Very much like this gentleman…

So, there is a clear connection between the pursuit of one’s dream and the pursuit of happiness. Some might even say they are identical. It is telling that in one of our nation’s bedrock documents, The Declaration of Independence, an implicit distinction is made between “happiness” and “the pursuit of happiness.” Should we be striving for a stagnant, impotent happiness or a happiness that is constantly shifting and changing, evolving, and discovering new things about itself?  We need a happiness that is alive and growing, the antithesis of stagnation. In this light, happiness is not an end in and of itself but rather a life-long journey to be entered upon joyously, without fear. And what better road to travel down in this timeless pursuit than the road that only your dreams can plow? Our dreams are not secret diadems glistening far off in the future. They are vehicles that exist here and now, just waiting for us to drive them off into the never-ending horizon of self-actualization.

Sounds easy, right?

The truth is, following your dream is never easy. Many people seem to think that happiness and hard work are mutually exclusive. In fact, the opposite is true. Your dream will sit and gather dust and rust until the moment you get back behind the wheel and drive it into the future; but whenever that moment arrives, it will be a joyous one.

Whether you want to renovate the home of your dreams, open a record store, or make a movie, the first step to making your big dream a reality is the realization that you will probably need help. The beautiful thing is that there are talented and highly-skilled people all around you who are traveling on their own path to self-actualization. They are production designers, programmers, hair stylists, personal assistants, and writers, all looking for the opportunity to realize their dreams, and in the process, help to realize yours. Giggrabbers is a free, interactive online platform that helps bring your dreams to a reality. You tell the platform what you need, along with a budget that works for you, find and hire the right people you need to get things moving, and pay them securely all on one user-friendly platform. It’s the only platform that provides this much creative space under one roof, specifically with the success of your dream in mind. We can’t let our big ideas whither on the vine. No, we owe it to our family, ourselves, and the world to make them a reality.

Join Giggrabbers today to take one step closer to self-actualization or to help someone else get there. It’s free.

By Michael Koene

A Brief History of Creativity (And What You Can Do About It)

The creative process has always been an act of community. Nothing is created in a vacuum. We built language and culture together. We sang while we did our daily tasks, and later, we gathered and listened to the stories of our elders.

The things that our ancient communities produced were, while often beautiful, largely utilitarian. This was the dawn of technology, when each day brought a new advance, a better tool, a more efficient method or a more clever game. These creative leaps were often born of the collective creative effort of the communities in which they arose, and each advance in science or art was necessarily directly beneficial to those communities.

Music, art, cuisine and technology functioned not so much as the individualistic statements of a lone creator but as a cooperative cultural journey, a collective effort that allowed its members to recreate their worlds in their own image. This conception of work and creativity as cultural dialogue is found in the call and response found in blues and gospel music or the cultural allusions and musical interplay of jazz. We controlled our own means of production, and distribution was largely an organic process, shaped by culture and geography.  The faces reflected in our art and shared cultural experience were our own.

Not a re-enactment.

That all started to change when the politics of power began to play out on a large scale worldwide. As tribes became nations and the balance of power began to shift to a small ruling elite, their tastes and motivations began dictating what art was to be produced. While the wholly synthetic set of creative parameters which arose during this period ended up producing some indisputably great art (creativity tends to find a way out under any circumstances), the reality is that a large swath of the works we routinely and ritually enshrine as monuments to the highest ideals in culture, were actually only mirroring the values of those it was produced for, the ruling class, at the expense of everything else.

Still pretty cool.

By taking the engine of culture away from the people and attempting to commodify creativity, the role of art and creativity shifted from that of a cultural centerpiece and a shared interactive language to a mere status-symbol, or worse, a tool of propaganda, produced and enjoyed by the few. In recent memory, the situation had degraded to the point that what we termed “culture” was often really “product”, churned out on an assembly line. Why else would every song on the radio sound the same? The whims of “the market” had effectively supplanted the needs of the people.

A tool of propaganda.

It wasn’t until the advent of the internet that the balance of power began to shift. We didn’t know it yet in the mid 90’s, but the means to regain our freedom of expression and build a global culture had been born. Suddenly, we could communicate with people around the world with ease, exchanging music, films, worldviews and ideas at the speed of sound. It was like we were suddenly back in our old village, only now it was vastly larger. The world had become a village and the computer screen was our campfire.

Yeah, just like that.

Well, almost. Because with so many different ideas, personalities, options, opinions and opportunities available in all of their unregulated, uncensored and non-standardized glory, it’s become almost impossible to separate truth from fiction. While there are services that claim to connect those that wish to launch a business, or make a movie, or build a rocket ship with the service providers that will help make their dream a reality, these services fail to provide much support beyond the initial introduction. The overwhelming impression one gets when visiting these sites is a lot more like No Man’s Land or the Wild West, than they are a place where people can exchange ideas creatively.

“I’m here for guitar lessons.”

Giggrabbers is a free, interactive online gig and project management platform that connects you to service providers. Its primary goal is to facilitate the connection between a project provider and a giggrabber, in a seamless and secured way. In other words, when you’re looking for the right person or team of people to bring your next big idea or project to life, Giggrabbers provides a platform where you can post your gig or project, receive proposals and budget estimates, find Ms. or Mr. Right for the job, manage your project and transfer funds securely on one user-friendly platform.

Filmmakers, event coordinators, builders, inventors, entrepreneurs and anyone who has a vision to realize or a story to tell: We have the tools we need to make our dreams a reality. Don’t wait for permission. It’s time to reclaim creativity and culture, and begin to tell our own stories again. Finally, the people have the power! Let’s use it wisely.

Post your project today. It’s free.

By: Michael Keone, a Giggrabber

Posted in jobsTagged bring idea to life, business, entrepreneurs, find freelancers, giggrabbers, hire a freelancer, hire freelancers, post a job online free, small businessLeave a comment